Built different. By New Zealanders.
BSL was founded on a simple belief: New Zealand businesses deserve world-class electronics engineering without having to look overseas for it.
From Palmerston North to the world
We started BSL because we saw too many Kiwi businesses struggling to find electronics engineering partners who actually understood their needs — and could deliver.
Too often, companies were forced to choose between expensive overseas consultancies or local teams that couldn't scale with their ambitions. We wanted to change that.
Today, we're proud to be New Zealand's leading electronics product design consultancy, helping businesses of all sizes — from scrappy startups to established enterprises — bring their hardware ideas to life.
The people behind BSL
Experienced engineers and leaders passionate about building great products.
Terry Southern
CEO
B.Eng Hons (Mechatronics)
Key areas of expertise
Co-founder and CEO, Terry oversees Beta Solutions as a whole. He has always had a passion for learning and understanding how things work and enjoys sharing this information with staff & clients. Outside of work, Terry enjoys the outdoors, aviation and table tennis — while his life-long interest in space exploration makes for exciting bedtime stories for his 3 young kids.
Matthew van der Werff
CTO and Senior Engineer
PhD.Eng (Mechatronics)
Key areas of expertise
Co-founder and CTO of Beta Solutions, Matt is a natural problem solver and enjoys the challenges that product design brings. He is a Palmerston North native and spends his free time out and about with his four children or mountain biking around the Manawatu.
Richard Cowley
Office Manager
Key areas of expertise
Richard brings over 20 years experience in banking, finance and accounts. Outside of work, he loves to read (a wide variety of genres) and indulge in his passion for Lego. He and his wife also volunteer their time sharing in Bible education.
Jason Cleland
Senior Hardware Engineer and Project Manager
B.Eng Hons (Mechatronics)
Key areas of expertise
When he's not designing electronic products, Jason enjoys skiing, indoor netball, and mountain biking. Palmy born and bred, Jason is also very active with his church's young adults group.
Morten Kirs
Senior Firmware Engineer and Project Manager
B.Eng Hons (Electrical & Electronic)
Key areas of expertise
Born in Estonia, raised in America and educated in New Zealand, Morten has found his place at Beta Solutions mastering embedded firmware and hardware. His chess and (excellent) baking interests are bound to rub off on his two young children.
Geoff Hunter
Senior Embedded Engineer and Project Manager
B.Eng Hons (Mechatronics)
Key areas of expertise
Outside of the office, Geoff enjoys hanging with his family, making music and staying active with sport. Known for his engineering blogs, what started out with a homegrown website on how to make fireworks, rockets and brew beer, has now become quite a well known source of information on electronics and software - he clearly loves what he does!
Jonathan Kapene
Firmware Engineer
B.Eng Hons (Electrical & Electronic)
Key areas of expertise
He loves to hike and explore the great outdoors, often fly fishing or golfing, proving that his patience isn't limited to just debugging code!
Nathan Geddes
Electronics Engineer
B.Eng Hons (Electronics & Computer)
Key areas of expertise
Originally from Rotorua, Nathan is a keen mountain biker, and when not riding he frequents the local skate park trying new tricks. He also enjoys keeping fit at the gym and playing the drums (which his neighbours don't mind about).
What we stand for
These aren't just words on a wall. They guide every decision we make.
17+ years of building
From a small Palmerston North workshop to New Zealand's leading electronics consultancy.
Founded in Palmerston North
BSL started with a simple mission: bring world-class electronics engineering to New Zealand businesses.
First major export project
Delivered our first international product, proving NZ engineering could compete globally.
Expanded to IoT & connected devices
Built out capabilities in wireless, cloud integration, and connected product design.
1000+ projects milestone
Reached a major milestone of over 1000 successfully delivered projects across all industries.
Leading NZ product consultancy
A trusted partner for businesses from startups to multinationals, based in Palmerston North with a 100% NZ team.
Ready to work with us?
Let's talk about your next electronics project. We'll give you an honest view on fit, scope, and timeline.